The word ‘brat’ has followed Nathan Williams around for almost a decade, but at the age of 30, with a fully-fledged business to his name, as well as the ongoing success of band Wavves, his rebellious streak has proven not just purposeful but pretty damn inspiring. The San Diego native knows how to play the system, so when the major labels came knocking a few years ago looking to turn Wavves into the next so-called saviours of radio rock’n’roll, Williams and bassist Stephen Pope made sure they used it to their advantage.
Via Ghostramp, Williams isn’t just putting out Wavves’ new record, he’s signing other local garage bands, funding his tours, schooling DIY artists in how to create and distribute merchandise in a way that supports your career and provides future security where nobody else can. As for Warners, that cash advance helped pay for this store. The rest came from the money Wavves made off merch during 2016’s Summer Is Forever II Tour with Best Coast and Cherry Glazerr. “I thought Ghostramp would be a hobby, doing 7-inches here and there. But now it’s a legitimate business,” says Williams. “The thing is I’m not just interested in making music for Wavves. I’m too ADD. Being an entrepreneur, being hands-on isn’t just smart, it’s necessary. Your art is everything you do, every choice you make. I was able to build my own thing, own it and control it all 100%. If I want to do something now I don’t ask anyone. I just fucking do it – that’s priceless.”
Nathan Williams never went away, but now he’s made sure he’s here to stay far longer. And for that, girls and boys, you’re welcome.